Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
A CONSCIOUS COMMITMENT
We like our clothing like we like our relationships - non-toxic and thoughtfully considered.
Our industry has a sustainability problem
We're fighting the evil forces of waste and pollution one wardrobe at a time. Our secret weapon? A 3-step approach that will make you look good AND feel good about your impact on the planet.
We're not done yet - we still have a long way to go, but we're making great progress.
01/ SMART PRODUCTION
We're focusing on building a more thoughtful wardrobe. This starts with being more intentional about the production methods employed. We're minimising waste from the ground up.
02 / SMART MATERIALS
The easiest way to clean up our planet is to do the right things from the very beginning. That's why 40% of our collection is made from entirely recycled polyester or organic cotton.
03 / SMART DELIVERY
Producing planet-friendly garments is one thing, getting them to the customer is another. We harness last mile delivery to reduce our carbon footprint by more than 90%.
01 / smart production
More than 40 billion garments made each year are never sold
The industry has a sell-through rate of 60-70%. Ours is 100%.
How? Simple. We only produce as much as we sell.
Let's face it, nobody likes leftovers. By adopting a prepared-to-order production model and leveraging data-driven insights, we ensure that we only produce what we sell. This helps us to significantly reduce textile waste and minimise our environmental footprint, keeping both you and our planet happy.
By preparing each garment on a made-to-order basis, we purposefully avoid any unnecessary surplus. As a result, we're able to significantly reduce wastage and promote a more sustainable approach to production.
By leveraging data-driven insights, we meticulously plan our restocks to optimise our production process, ensuring that we make smarter and more intentional decisions that minimise our impact on the environment.
sustainability is sexy
Making Waves in Sustainable Style
From our door to yours
ORDER PLACED
Prior to placing your order, nothing has happened. We can now begin preparing your order, ensuring there's no risk of over or underproduction.
GARMENTS PREPARED
As all our stash is made to order, we never produce unnecessary surplus. This approach minimises waste, keeping both you and the planet happy.
DESIGN FINALISED
We finalise the design and personalisation only after the garments are prepared. This reduces textile waste by ensuring we produce exactly to your specifications.
LAST MILE DELIVERY
Last-mile deliveries are significant contributors to global carbon emissions. By encouraging delivery to the College/Society address for in-person distribution, we reduce carbon emissions by more than 90%.
- ORDER PLACED
- GARMENTS PREPARED
- DESIGN FINALISED
- LAST-MILE DELIVERY
02 / SMART MATERIALS
The fabrics we use determine up to 66% of the environmental impact of your clothes
It therefore pays to be intentional about the threads we use and their wider impact.
turning trash into stash
Our top-secret recipe? A sprinkle of magic, a dash of innovation, and a whole lot of plastic water bottles saved from landfill. By developing premium sustainable yarns from recycled plastic fibers, we've rescued
50,132
1L plastic bottles from the dull existence of a landfill. If we laid them end-to-end, they'd stretch a whopping 7km - enough to make Usain Bolt sweat.
Here's how our fabric favourites stack up
A - Absolutely 100% recycled polyester or regenerated cotton
B - Better than others: organic cotton (BSCI certified)
C - Could do with improvement: PETA approved polyester
D - Don't touch unless certified: synthetic fibres (polyester, nylon, rayon, acrylic)
E - Ew, never
we have big goals
Since we believe the people and the planet should come first, our goal is for
100%
of our fabrics to consist entirely of regenerated, recycled or renewable fibers by 2026. Think of it as a fashion-forward game of Tetris - we're fitting all the right pieces together to make our planet a little greener.
03 / SMART DELIVERY
Minimising our carbon footprint
An area that is often neglected, but one that deserves equal focus. It starts with intentionality.
Last mile delivery
We're reducing our carbon footprint by more than 90%, simply by delivering over 98% of orders to a College or Society address, which are then distributed by your committee in person. It's like a big game of 'pass the parcel', but without excess packaging or the music.
And to sweeten the deal, we've made delivery to College free - because saving the planet shouldn't have to cost you a penny (or a tree).
90% carbon footprint reductions
reduce, reuse, recycle
At Redbird, we like to give packaging a second chance at life. We take in all the unwanted packaging from our manufacturer, and reuse it to keep your order safe. So the next time you receive a package from us, just know that you're not just getting your order, you're also getting a little piece of recycling magic.
Zero added packaging
Last updated 02/07/24
Wow, thanks for making it through all that
Invalid password
Enter